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Digital Marketing


Price: AMD35,000.00

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Why Learn Digital Marketing?

In the current world where most of the information flow is in the digital platform, having your presence in the digital world is important for all businesses. Moreover, as studies show, customers tend to follow the advertisements and make decisions based on the “online activities” of brands, which makes it more vital to implement a Digital Marketing to boost sales of your product.

Where to Learn Digital Marketing?

ISTC kicks off a new series of marketing courses together with Morgan MCT. Digital Marketing course will help you learn SMM, SEO, and Email-Marketing tools and analyze the productivity and effectiveness of the tools. After the completion of the course, you can apply marketing tools to enhance the visibility and popularity of your brand in a digital world – and most importantly, through these marketing tools, considerably increase sales.

COURSE SYLLABUS

Search Engine Optimization (SEO)

Optimizing your website for Google
How to evaluate your marketing efficiency using Google’s analytics tools?
How to measure and pay attention?

E-mail Marketing and CRM

E-mail marketing
How to effectively use email marketing?
E-commerce systems and database management systems, CRM
Link to site and CRM

Social Networks

The role of social networks in your business
Which use, why, how?
How to make your presence more effective in social networks?

Paid Advertising

Paid advertising in different social media platforms
Google ads and Facebook
How to measure paid marketing strategy efficiency?

Marketing Infrastructure

What is a marketing infrastructure?
Why is it important to automate the processes?
How to Build Your Marketing Infrastructure?
Creating a Marketing Calendar
Revenue from your marketing expenses, how to measure?

Who can apply?

You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.
The tuition fee is 35 000 AMD

TRAINER

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Diana Avetyan

Spots are limited so hurry up to save yours by clicking Apply Now!
The deadline for applications is March 1
The course starts on March 5
Details

  • Language: Armenian
  • 15 Participants
  • 12 Hours
  • 2 Weeks
  • 3 Times Weekly
  • Deadline for Applications: March 1
  • Start Date: March 5